Glamour magazine is a online women’s magazine from Conde Nast Publications.
It covers beauty, style, fashion, health, wellness, entertainment and culture topics. The Glamour magazine target audience primarily includes 20- to 50-year-old women and Glamour’s mission is to empower these women to make informed choices about their appearance and well-being.
Glamour strives to provide its readers with accurate and unbiased information about the latest beauty trends, products, and services. It also features articles on health, fitness, hair care, skincare, make-up, culture and well-being.
In this article, we’ll review the Glamour magazine target audience and understand what attracts readers to this publication.
Who is the Glamour Magazine Target Audience?
One of the best ways to understand the Glamour magazine Target Audience is to understand why someone buys this magazine instead of other similar magazines like Elle, Another, Allure or Shape.
What is it that they are looking for that they find best in Glamour? Is it the information? Is it the style of writing? It is expert advice?
There must be something about Glamour that must satisfy the reader’s need.
By finding that need we can begin to understand the psychology behind a reader’s decision to purchase an edition of Glamour magazine.
Understanding this psychology helps us divide the Glamour magazine target audience into the following segments:
- Readers interested in Fashion and lifestyle trends
- Readers interested in Beauty tips and advice
- Readers interested in Makeup, skincare and haircare ideas and advice
- Readers interested in Entertainment news and gossip
- Readers interested in Culture
- Readers interested in Women’s health and fitness information
Let’s look closely at each of these segments of the Glamour magazine target audience.
#1. Readers interested in Fashion and lifestyle trends
Glamour magazine readers in this segment, who often tend to be women, look for the latest information on fashion and lifestyle trends. They look for what is popular and “in style” so they can make informed choices about their own appearance.
Glamour provides these readers with detailed articles on the latest fashion trends, as well as information on lifestyle trends that can impact their appearance. Glamour also features articles on the latest beauty products and services that can help readers stay up-to-date.
One of the reasons Glamour is so popular with this segment of its target audience is that the magazine takes a unique approach to fashion and beauty trends.
Glamour does not simply report on what is popular, but rather Glamour takes the time to explain WHY certain trends are popular giving readers concrete ideas on how they can incorporate these trends into their own lifestyles.
#2. Readers interested in Beauty tips and advice
Many readers turn to Glamour for beauty tips and advice. Glamour provides its readers with expert advice on a wide range of beauty topics, from hair care and skincare to make-up and cosmetics.
Glamour also features articles on health and fitness, which can impact a person’s appearance.
Readers in this segment tend to look for information that will help them improve their appearance. They want to know what the latest trends are, but they also want to know how to implement those trends in their own personal appearance.
Sometimes, people will buy a beauty product but are not sure how best to use it. They can always turn to an article in Glamour magazine that can give them tips and advice on how to get the most out of the product they have purchased.
Glamour is popular with this audience because the magazine takes a comprehensive approach to beauty. Instead of focusing on just one aspect of beauty, it tends to cover a wide range of topics that can impact a person’s appearance.
#3. Readers interested in Makeup, skincare and haircare ideas and advice
While those in the previous segment of the Glamour magazine target audience look for general information on beauty, readers in this segment are looking for specific ideas and advice on makeup, skincare and haircare.
For instance, a reader may be looking for advice on how to choose the right foundation for their skin type. Or, a reader may be looking for tips on how to get rid of dandruff using a natural haircare product.
Such readers could turn to Glamour to find this type of specific information.
#4. Readers interested in Entertainment news and gossip
Readers interested in entertainment news and gossip often enjoy reading about the latest celebrity news. Glamour provides its readers with up-to-date information on the latest celebrity trends.
Glamour also features interviews with celebrities, which allows readers to get a behind-the-scenes look at the lives of the rich and famous.
The magazine also covers red-carpet events and provides its readers with information on the latest fashion trends as they relate to celebrities and entertainment.
#5. Readers interested in Culture
Allure magazine readers who are interested in culture often enjoy reading about the latest trends in art, music, and film. Allure covers a wide range of cultural topics and provides its readers with information on the latest cultural trends.
Allure also features interviews with artists, musicians, filmmakers and other cultural luminaries giving its readers a closer look at how art and culture are created.
#6. Readers interested in Women’s health and fitness information
Glamour magazine often contains articles on women’s health and fitness. This type of information can impact a person’s appearance, which is why readers in this segment are interested in topics like nutrition, exercise, mental health and weight loss.
People, and especially women, interested in health and wellness will likely find Glamour’s articles on this topic useful. For instance, Glamour may feature an article on how to get rid of cellulite. Or, Glamour may provide tips on how to get in shape for the summer.
Either way, Glamour magazine provides its readers with valuable information that can help them improve their appearance. And so, anyone interested in topics related to women’s health and fitness is a segment of the Glamour magazine target audience.
Conclusion
The Glamour magazine target audience mainly includes women readers. They are often attracted to articles about fashion and lifestyle trends that they can find in Glamour.
Readers interested in beauty tips including ideas and advice on makeup, skincare and haircare also make up a part of the Glamour magazine target audience.
Likewise, people interested in personal care and cosmetics product reviews also form the readership of Glamour magazine.
Finally, readers interested in Women’s health and fitness information will pick up a Glamour to catch up on the latest fitness or wellness trend they are interested in learning about.