Deliveroo is a food ordering and delivery service that connects hungry diners with local restaurants. Deliveroo has over 160,000 restaurants and grocers in its network and operates out of 200 locations in Europe, the Middle East and Asia.
The Deliveroo target market is people who are looking for a convenient, hassle-free way to order and enjoy their favorite foods. Deliveroo acts as a middleman between the customer and the restaurant, bringing the customer’s take-out order from the food establishment to their door.
Deliveroo has a wide variety of restaurant partners, so there is something to suit every taste. And with Deliveroo’s easy-to-use app and website, ordering food can be super easy.
In this article, we’ll review the Deliveroo target market to understand the reasons why and when they choose to use Deliveroo.
Who is the Deliveroo Target Market?
To best understand the Deliveroo target market, we need to understand why someone buys from Deliveroo as opposed to other similar food delivery services. What is it about Deliveroo that attracts these people to it?
By understanding people’s need to buy take-out food and their motivation to order it through Deliveroo, we can divide this market into the following customer segments:
- People who don’t want to go eat at a restaurant
- Parents ordering food delivery for their children
- People who don’t have the time to cook
- People who want to watch TV while eating
- People who are craving a specific cuisine
- People who have guests coming over for a meal
- Companies ordering food for their employees
Let’s look closely at each of these segments of the target market.
#1. People who don’t want to go eat at a restaurant
The first segment on our list of the Deliveroo target market is people who don’t want to go eat at a restaurant.
There’s a wide range of reasons why someone chooses to order take-out and have it delivered, such as for an outdoor picnic in the park, for an in-office lunch, for an outdoor sports event, and for late-night study sessions. Or they simply want to enjoy a restaurant’s food in the comfort of their own home.
In any case, the customer’s primary motivation is to avoid going out to eat. And Deliveroo makes it possible for them to do just that.
Unlike, the next segment we will review, this segment is not specifically looking for anything that Deliveroo offers. They are simply looking for a service that will bring them the food they want without having to leave their current location. They may just as well order from DoorDash, Uber Eats, Grubhub, or any other delivery service.
#2. Parents ordering food delivery for their children
Sometimes, especially after a long day at work, the last thing a parent wants to do is cook dinner for their children. And while they could just order a pizza, they may be looking for a healthier option.
This is where Deliveroo comes in. With its wide range of restaurant partners, Deliveroo offers parents the opportunity to have a healthy meal delivered to their children without having to cook it themselves.
What’s more, parents can track the delivery of the food so they can tell the kids how much longer they need to wait. Every parent has experienced the wails of a “hangry” child, so this tracking feature is often a blessing.
#3. People who don’t have the time to cook
This segment of the Deliveroo target market would prefer to cook at home but simply doesn’t have the time to.
Whether people in this segment are working late, running errands, stuck in traffic, or acting as their family’s chauffeur, these people simply don’t have the time to cook.
These people value the convenience, ease of ordering, and time-saving methods Deliveroo has to offer because sometimes there just aren’t enough hours in the day to do everything on a to-do list and cook.
#4. People who want to watch TV while eating
People who want to watch TV while eating also make up an important segment of the Deliveroo target market. Regardless of what’s being watched, people in this segment don’t see eating as an isolated activity.
Some people in this category are looking to have their food delivered, get comfortable on their couch, and turn on their favorite sports games or the newest episode of their favorite show. Also, for some, eating take-out while watching TV could be a way this segment spends quality time with their loved ones.
#5. People who are craving a specific cuisine
The next segment on our list of the Deliveroo target market is people who are craving a specific cuisine.
While these people might have the time to cook, they may not know how to cook a certain cuisine they’re craving. Or, they may not have the ingredients needed to make specific cuisines.
For this segment of people, it’s easier and less stressful to simply order out from a restaurant that specializes in that cuisine and have it delivered to their doorstep.
#6. People who have guests coming over for a meal
When people have guests coming over, they often want to make a good impression. This includes serving their guests a delicious meal. Deliveroo can help take some of the pressure off by delivering a meal from a nice restaurant.
This Deliveroo target market segment is looking for convenience and ease, and nothing says ease like having someone else – especially a professional – cook the meal for you. Not to mention, this segment may not have the time to go shopping for all the ingredients and then cook the meal from scratch.
Also, when people have guests over, they may want to offer them something new and exotic that they themselves may have no clue how to cook. This is where Deliveroo can help them out, by delivering a meal that will be sure to impress their guests.
#7. Companies ordering food for their employees
Companies will often order food for their employees when there are large meetings or internal events. While it is common to order food from a catering business, an alternative option is to have the food delivered via Deliveroo.
This option can be less expensive and more convenient, as it eliminates the need to coordinate with a catering company, provide them the space they need and make sure they have everything they need to prepare the food. Deliveroo can simply deliver the food directly to the office.
In addition, Deliveroo offers a wide range of options when it comes to cuisine, so companies can order a variety of food to please everyone.
Conclusion
Deliveroo, and food delivery services in general, are quickly becoming popular options for people who are looking for convenience, ease, and variety when it comes to ordering food.
The Deliveroo target market is people who want convenience and ease when it comes to food. This includes people who don’t have the time to cook, want to watch TV while eating, are craving a specific cuisine, or have guests coming over for a meal.
Companies ordering food for their employees can also benefit from Deliveroo by having a variety of cuisine options delivered right to their offices.