Barbie is a fashion doll manufactured by Mattel since 1959 and has become an icon for girls all over the world. First introduced to the world at the American Toy Fair in New York City, Barbie was an instant hit and has been a staple toy in homes ever since. Barbie is usually sold with a variety of clothes, accessories, and vehicles.
In this article, we’ll study the Barbie target market and understand its needs, desires and aspirations. We’ll understand what Barbie offers to its target market that other dolls do not.
We’ll see why parents continue to buy Barbies for their daughters. And we’ll review how Mattel has managed to keep Barbie the brand and product alive and competitive for over 50 years.
Keep reading!
Who is the Barbie target market and what are their needs/desires/aspirations?
Barbie has been one of the most popular toy dolls in the world since she was first introduced in 1959. Today, Barbie remains a top-selling toy for girls ages 3-12, with global sales of over $3 billion annually.
While the Barbie target market has remained largely unchanged over the years, the doll has undergone a number of changes to keep up with the times. Barbie’s contemporary look and diverse array of interests reflect the many different aspects of today’s young girls’ lives.
From careers to fashion to relationships, Barbie provides girls with a wide range of role models to look up to. Whether they’re aspiring to be scientists or fashionistas, mothers or CEOs, Barbie provides girls with the inspiration to dream big and pursue their goals.
With over 150 different careers represented in the Barbie line, there’s sure to be a Barbie that aspirational young girls can relate to.
What does Barbie offer to this target market that no other brand does (or does better)?
Barbie has been a household name for over 60 years, and the iconic doll has remained popular with little girls throughout that time. While there are many imitators on the market, Barbie still has a loyal following thanks to her unique combination of style, attitude, and aspirational factor.
When it comes to fashion, Barbie is always ahead of the curve, whether she’s rocking the latest trends or setting her own. And while she’s always fashionable, Barbie is also unafraid to be unique, something that young girls appreciate.
Barbie is also an independent woman who isn’t afraid to take risks, whether she’s starting her own business or going on wild adventures. For girls who are looking for a role model that embodies both style and substance, Barbie is a perfect choice.
In addition, Barbie offers a wide range of products beyond just dolls, including clothes, accessories, books, and more. This has helped widen the Barbie target market over the years.
How does Barbie stay relevant in an ever-changing market landscape?
In an ever-changing market landscape, Barbie faces stiff competition from alternative dolls like Monster High and Ever After High. So how does Barbie stay relevant? For one thing, Barbie has been able to stay ahead of the curve by anticipating the needs and wants of young girls.
For example, when the trend shifted towards dolls with more realistic bodies, Barbie quickly introduced a line of dolls with diverse body types. So Mattel adjusted its product as the Barbie target market shifted over time.
In addition, Barbie has also managed to remain fresh and relevant by partnering with popular culture figures, like Selena Gomez and Zendaya. By continually evolving to meet the needs of young girls, Barbie has remained one of the most popular dolls on the market for over 50 years.
Why do many parents choose to buy Barbies for their daughters?
Barbie has been one of the most popular toys for girls for over 50 years, and there are good reasons why parents continue to choose Barbie for their daughters.
For one thing, Barbie helps to develop fine motor skills as girls learn to dress and style her hair. In addition, Barbie promotes creativity as girls come up with new ways to play with her. Barbie also helps girls to understand concepts such as fashion and beauty.
And finally, Barbie provides a valuable opportunity for parents to bond with their daughters as they play together. Given all these benefits, when parents look for a toy for their daughters, Barbie is still a top choice and therefore parents are also an important part of the Barbie target market.
How has Mattel managed to keep Barbie as one of the top-selling dolls for over 50 years?
For over 50 years, Barbie has been one of the most popular dolls on the market. In spite of competition from other brands and changing trends in the toy industry as a whole, Mattel has managed to keep Barbie at the top of her game.
One secret to Barbie’s success is her versatility. Throughout the years, Barbie has been released in a variety of different styles and incarnations, appealing to different demographics at different times.
In addition, Mattel has been quick to embrace new technology, incorporating features like talking and computer connectivity into their dolls. As a result, Barbie has remained relevant and popular for over half a century, becoming one of the most iconic toys of all time.
Conclusion
Barbie has been around for over 50 years and is still one of the top-selling dolls on the market. So what’s her secret? In a word, innovation.
Mattel has never been afraid to change with the times and adapt Barbie to fit the needs and desires of her target market.
Whether it’s adding new features (like skin color options), partnering with other brands (like Disney), or releasing themed collections (like Barbies dressed as famous women throughout history), Mattel knows how to keep Barbie relevant in an ever-changing industry and keep appealing to the Barbie target market.
