AT&T is a telecommunications company that provides wireless services, landline services, and television services. The AT&T target market includes businesses and consumers who need high-speed internet, phone, and television service. AT&T is also a major provider of cloud services.
Consumers choose AT&T for its reliability, affordable prices, and wide range of services. AT&T offers several discounts for groups such as seniors, students, and military personnel.
AT&T also has a variety of phone plans that cater to different needs, such as unlimited data or international calling.
Businesses choose AT&T for its comprehensive suite of telecommunications services including high-speed internet, VoIP, and television.
AT&T also has a dedicated business support team to help with any problems that may arise. AT&T’s business services are reliable and affordable, making it a great choice for small businesses and large enterprises alike.
Let’s now take a closer look at the AT&T target market and understand why they choose AT&T over other similar service providers.
Who makes up the AT&T Target Market?
AT&T has a long history of providing quality telecommunications services. The company was founded in 1876 as the American Telephone and Telegraph Company.
It was a pioneer in the development of the telephone, and the company’s name is still synonymous with telephone service in the United States.
AT&T provides service to more than 200 million customers in the United States, making it the largest telecommunications company in the country.
To best understand the AT&T Target Market we need to see who needs the services it offers and dig into the reasons why they choose AT&T.
This allows us to divide this market into segments and study each segment in its own right.
Such a process gives us the following segments of the AT&T Target Market:
- Consumers who need fast internet access at home
- Consumers looking for a new mobile phone or mobile plan
- Consumers looking for a new tablet, laptop or smartwatch
- Consumers looking for internet security solutions
- Consumers looking to buy phone accessories (headphones, cases, chargers, etc)
- Consumers looking for a TV solution for their homes (streaming, satellite, etc)
- Businesses of all sizes that need telecommunications services
Let’s now take a closer look at each of these segments of the AT&T Target Market.
#1. Consumers who need fast internet access at home
One of the largest segments of the AT&T target market includes consumers who need high-speed internet for their homes. AT&T is one of the largest providers of home internet in the United States. AT&T offers several different plans to meet the needs of different households.
AT&T’s website has a tool that helps consumers find the right plan for their homes. The tool asks questions about the number of devices in the home and how they are used. The tool then recommends a plan based on the answers. AT&T also offers discounts for bundles that include home internet and television service.
Households can be a reliable source of income for any internet service provider as people cannot live without internet in their homes, make payments each month, and generally don’t switch providers very often. AT&T’s focus on the needs of families makes it a great choice for many consumers.
Ironically, the threat to this business model comes from mobile data plans – also sold by AT&T. As mobile data speeds increase and prices decrease, more people are choosing to use their mobile data plans at home instead of paying for a separate home internet plan. This is especially true for young adults who are more likely to live in smaller homes or apartments and do most of their work and entertainment on their mobile devices.
And as mobile data reaches economies of scale the unit price for data will go down even further making it possible for mobile companies to offer virtually unlimited mobile data taking away the need for a fixed internet connection in the house.
#2. Consumers looking for a new mobile phone or mobile plan
As discussed in the previous segment, one of the trends affecting AT&T’s home internet business is the increasing use of mobile data plans. And so one of the fastest growing segments of the AT&T target market includes those looking for a new mobile phone or mobile plan.
People in this segment may be looking for a new phone for a variety of reasons – an upgrade, a change in plans, or a switch to AT&T from another carrier. AT&T offers a wide selection of phones from different manufacturers including Apple, Samsung, Google, Motorola, Kyocera and Alcatel.
#3. Consumers looking for a new tablet, laptop or smartwatch
AT&T also sells tablets, laptops, and smartwatches. The company has a wide selection of devices from different manufacturers. AT&T offers discounts on these devices when they are purchased with a new AT&T mobile plan.
Tablets, laptops, and smartwatches have become increasingly popular in recent years. These devices are often used for work, entertainment, health and communication.
These devices are changing the way people live and work. For instance, people who buy smartwatches can use them to track their fitness, pay for items with mobile wallets, and stay connected to their social networks.
#4. Consumers looking for internet security solutions
AT&T sells internet security products that help consumers protect their online activity from threats like viruses, malware, and hackers.
These products are made to protect consumers’ mobile devices, laptops, and desktop computers as well as home automation devices. AT&T offers different levels of protection depending on the needs of the consumer.
Internet security has become a major concern for consumers as the number of cyber threats has increased in recent years.
Furthermore, families with children are especially concerned about protecting their online activity. AT&T’s internet security products are a great solution for these families.
#5. Consumers looking to buy phone accessories (headphones, cases, chargers, etc)
Anyone who buys a mobile phone will need to buy accessories for it. AT&T sells a wide variety of phone accessories from different manufacturers.
The most popular accessories include headphones, cases, and screen protectors and chargers. Headphones are used to listen to music, podcasts, and audiobooks.
Cases protect mobile phones from damage. Screen protectors help to prevent scratches on mobile phone screens. Chargers are used to keep mobile phones powered up.
Accessories also include those needed in the house like docking stations, wireless home phone base units, Bluetooth headsets, Internet & TV equipment, Popsockets and more.
#6. Consumers looking for a TV solution for their homes (streaming, satellite, etc)
Solutions for TV have been changing in recent years with the rise of streaming services like Netflix, Hulu, and Amazon Prime. Even though consumers can watch TV without a cable or satellite subscription, many people still have one. AT&T offers both satellite and streaming TV solutions.
Like other service providers, AT&T tends to package its offerings so that consumers can get discounts when they bundle TV with other AT&T services like home internet and mobile plans. AT&T also offers a la carte TV options for those who only want certain channels.
And so consumers looking for TV solutions are a segment of the AT&T target market.
#7. Businesses of all sizes that need telecommunications services
Businesses need a variety of telecommunications services like mobile plans, business internet, cloud storage, and more. AT&T offers these services to businesses of all sizes from small businesses to enterprise companies. AT&T offers discounts to businesses that bundle multiple AT&T services together.
Businesses need telecommunications services to stay connected with their employees, customers, and partners. With home working and video conferencing on the rise – especially in the post-COVID world – employees who work remotely need to be able to connect with their colleagues as if they were in the office. AT&T’s business telecommunications services enable companies to do just that.
AT&T’s cloud storage solutions help businesses to store, share, and access files from anywhere. Cloud storage solutions help businesses to be more efficient and productive. AT&T offers a variety of cloud storage solutions that businesses can choose from depending on their needs.
The AT&T Target Market includes both consumers and businesses.
The consumer market includes those who need fast internet access at home, those looking for a new mobile phone or mobile plan, and those looking for a new tablet, laptop or smartwatch.
This market also includes consumers looking for internet security solutions and those looking to buy phone accessories like headphones, cases and chargers. People in the market for a new TV or a TV solution are also a segment of the AT&T Target Market.
Finally, businesses of all sizes that need telecommunications services will often turn to AT&T as a known and trusted provider of business internet and communication services.